Meatless Farm was founded by Danish entrepreneur Morten Toft Bech in 2016 to help reduce the world’s dependency on intensively farmed meat. He and his family had struggled to find a meat replacement that the whole family enjoyed and that wasn’t expensive. In 2018, the company launched its original fresh mince in Sainsbury’s and is now one of the UK’s fastest growing plant-based brands, available in 24 countries with major retail and foodservice partners. Meatless Farm’s products include plant-based mince, chicken cutlet, nuggets, and burger patties which use less land and water to produce versus their meat counterparts. It has just won the Food and Drink Federation’s Innovation award, having previously won their Emerging Business award. Meatless Farm and global football giant Real Madrid have also teamed up on a joint mission to help drive education and action on more sustainable eating around the world.