Just Egg

JUST believes in seeing the world differently. The egg is the world’s most eaten animal protein, so they reimagined it. Because when they realize a plant is an egg, they eat healthier, their planet becomes healthier, and their breakfast rituals take on even more meaning.

It starts with a small bean and some healthy soil. Then, the bean becomes an egg that scrambles in a pan or folds into an omelet. It leaves wild spaces wild, reduces air and ocean pollution, and builds muscle in their bodies without a milligram of cholesterol.

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