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Whitening with Fluoride Toothpaste
- Helps prevent cavities and strengthen enamel
- Helps whiten teeth with baking soda
- Freshens breath with an extra minty flavour
- Naturally derived ingredients
PERFORMANCE
Fluoride fights cavities and strengthens enamel, while baking soda neutralises plaque acid and helps to whiten teeth.
DIRECTIONS FOR USE
Brush at least twice a day after meals and follow with ecostore Mouthwash.
RECYCLE YOUR TUBES
Post the used toothpaste tubes back to us and we'll turn them into something useful (NZ only)
SAFER FOR OUR ENVIRONMENT
The ingredients in our toothpaste are suitable for your septic tank and are safer for the environment. With proper greywater systems in place, the water from your basin can safely be re-used on your flower gardens, lawns and trees.
SUSTAINABLE MANUFACTURING
Made in New Zealand by our ISO9001 certified and trusted manufacturing partner to meet international regulations.
Malcolm and Melanie Rands founded Ecostore on New Zealand’s Northland coast in 1993. Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home.
By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the Ecostore ethos has always been to put people’s health first and give them the choice to live clean.
From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, their goal is to be the world’s most trusted and sustainable home and body care brand.
Today they continue to proudly develop, manufacture and pack their household cleaners, laundry, body care, skincare, baby care and oral care products at their own CarboNZero certified factory in Auckland and share them with the world.
When developing our products, we check all our ingredients against international safety standards.
If there’s ever any doubt about an ingredient’s safety, we look for an alternative.
We make our products to the highest quality and environmental standards, so you can be sure they’re safer for you and our world.
WHAT WE PUT IN
- Aqua
- Lauryl Glucoside
- Calcium Carbonate
- Glycerin
- Sodium Bicarbonate
- Xanthan Gum
- Mentha Piperita (Peppermint) Oil
- Kunzea Ericoides (Kanuka) Leaf Oil
- Eugenia Caryophyllus (Clove) Leaf Oil
- Menthol
- Xylitol
- Carrageenan
- Mentha Spicata (Spearmint) Leaf Oil
- Magnolia Officinalis Bark Extract
- Stevia Rebaudiana Leaf Extract
- Sodium Monofluorophosphate
WHAT WE LEAVE OUT
- Parabens
- Synthetic Dyes
- Triclosan
- Aspartame
- Sodium Saccharin
- Cruelty Free
- GE Free
- Greywater Suitable
- Made in NZ
- No Triclosan
- Vegan