Bored of tasteless, mass-produced mueslis on Australian shelves, they knew they could do better. So in 2010, as a young couple with a baby, they created Farmer Jo and muesli became their lives! Spending all their money and time making delicious artisan mueslis, they filled their house and people’s bellies at the local produce markets. Fast forward to today, they’ve got four babies and they’re still making that awesome muesli by hand in their kitchen with the help of an amazing team of muesli enthusiasts. Sydney was their home for years, but they recently relocated the whole gang to the Byron Bay region for some chill vibes and fresh air. Their mission is to make everyone realise how great muesli can be.